Book marketing guide
Review practical ways to position and promote a book.
Read the guidehow to market a self-published book
Help more of the right readers find your book
A finished book does not automatically find its readers. This journey helps published authors make the book’s audience and promise clearer, choose realistic ways to reach readers, and learn from the results without assuming any tactic guarantees sales.
Explore tools for your next book marketing stepA useful starting point
Work through the decisions in order
- Describe the reader and book promise in plain language.
- Check whether the cover, description and categories match the actual book.
- Choose a small number of promotion channels you can sustain.
- Track qualified visits, reader engagement and sales over time.
Your next step
Follow the journey at your own pace
Four ways to make money with ebooks
Understand distinct distribution and business models, with no earnings guarantee.
Read the guideBook marketing plan
Turn selected tactics into a manageable campaign.
Read the guideROI and ebook marketing strategy
Think through costs, goals and what to measure.
Read the guideBook Growth Hub
Explore tools for promoting and extending finished books.
Read the guideReview Bookstera plans
See whether the available marketing workflow fits your needs.
See plans